Playing with ‘straplines’

ETSY has been busy re-designing shop-fronts. I have used that as an opportunity to re-think how I describe what it is that I do. I seem to have outgrown my first strapline, ‘Coast and Country Textiles’: firstly because with the advent of my greeting cards range, I no longer offer textile products alone; and secondly because my work has naturally graduated towards the coast rather than the country. Time for a re-think.

Playing with straplines is an interesting  activity. It has forced me to take a step back and look at my work from the outside. I have had all kinds of conversations with myself as part of the process and in the end I have decided to go with ‘Contemporary Coastal Style’. I will live with that one for a while and see how it feels.